Hah, as if there's only 10. But these are a good start.
10 Myths about Architects is a booklet published by the New Zealand Institute of Architects to clear up some common misunderstandings about architects and what they do.
What is an architect?
What exactly do they do?
What services do architects offer? How do they work?
Why would you use one?
And who is entitled to call themselves an architect?
A good way to find the answers is to clear up some myths.
Download the booklet here... or see Myth 1 below. It's a good read.